Sample Press Release

FOR IMMEDIATE RELEASE [date]
CONTACT: [name] [phone] [email]

[number] Restaurants in [city] Pledge Not to Serve Cruel Veal, Receive Thanks and Appreciation From Animal Advocates

Farm Sanctuary and compassionate citizens are expressing heartfelt thanks and appreciation to leading [city] restaurants who have pledged not to serve veal from calves who are raised in crates and fed a diet that causes anemia. Among restaurants who have signed the pledge are [names of restaurants signed].

A group of animal activists participating in Farm Sanctuary's Say No to Veal campaign approached area restaurants and asked them to sign the pledge to not sell cruel veal. “We felt it was a good way to bring the veal issue to the local level,” said xxx, a local animal rights advocate. Activists are urging other respected [city] establishments to join these fine restaurants and to sign the pledge against serving inhumanely produced “white” veal.

To produce “white” veal, young calves are taken from their mothers and chained by the neck in small wooden crates just two feet wide. The calves cannot move, and this prevents their muscles from developing, so their flesh remains soft. In addition, the calves are fed an all-liquid diet deficient in iron and fiber. It is designed to cause anemia and produce the pale-colored flesh sold as “white” veal. These practices are so cruel that they have been outlawed in Europe, but so far, they remain legal in the United States despite widespread public opposition.

In the absence of appropriate legal protection, it is up to conscientious consumers and retail establishments to take a stand against cruel farming practices in the United States. Thankfully, these fine [city] restaurants are doing just that.