Concerned citizens will gather in front of [name of restaurant] on [date] at [time] to educate the restaurant-goers and pedestrians about the making of veal. They will distribute educational leaflets describing inhumane practices used to produce veal.

“Veal is one of the cruelest forms of modern agribusiness. Male calves born to America's dairy cows are considered worthless and are taken away from their mothers immediately after birth,” said xxx, a local animal rights activist.

To produce veal, newborn calves are taken from their mothers and chained by the neck in small wooden crates measuring just two feet wide. The calves will remain in these crates for their entire lives, unable to walk, stretch their limbs, or even lie down comfortably. This intense confinement prevents the animals from exercising and their muscles from developing, which keeps their flesh soft. Besides enduring restricted movement, veal calves are denied wholesome food. They are fed an all-liquid milk substitute, which is deficient in iron and fiber, and designed to produce borderline anemia. It is this anemic condition that produces the pale-colored flesh sold as gourmet veal.

Veal production is so cruel that it has been outlawed in Europe but, sadly, legislation to outlaw veal production has yet to pass in the U.S. In recent years, American consumers have grown increasingly concerned about cruel methods used to produce veal, and they are boycotting this inhumane product. In the U.S., veal consumption has dropped precipitously from almost three pounds per person per year in the mid-1970s to less than one pound per person per year today.

[name of city] citizens asked local restaurants to pledge not to serve crated, anemic veal. “We hoped to get [amount] of restaurants to sign the pledge in [city]. Many restaurants did choose to not serve veal, including [names of restaurants signed] and signed our pledge. [this restaurant] did not. That's why we are here today,” activist xxx told reporters.

The Say No to Veal Campaign is being coordinated by Farm Sanctuary, a national non-profit organization with shelters for abused farm animals in New York and California. Farm Sanctuary provides activists with materials and resources to be able to educate the public about the plight of animals raised for food in the United States.